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Marketing Your Service Business
Marketing any business is a science professional marketers follow to get results. There are three principles that are most important to the small business owner and should be adopted and used: 1. Ben
Marketing Strategy 101
Copyright 2006 Daniel Levis
When it comes to marketing strategy blunders, pretty much everybody remembers the nosedive failure of New Coke, right? But what most people don’t know is the
What On Earth Are Trade Exhibitions For
As a Sydney-based exhibition designer, Ove Prado often conducts his own survey of trade shows. He tries to work out, from what he sees, the purpose that each stand is playing in that company's market
Non Aggressive Marketing Techniques
Do you cringe at the thought of trying to promote your business ? Does it feel like "selling yourself" or egotism? Many individuals are not comfortable with marketing dimension of running a business.
OK Your Book is Printed Now What
Many years ago when I worked in camera store, a customer came in one day with a very old roll of unexposed B&W film. He wanted to buy a camera that would fit that type of film so he could use up the
Niche Marketing A 4 Step System For Uncovering Hot Niche Markets
The following is a four-step system you can apply anytime you need to find a new niche audience to target and profit from.
1. Initial Brainstorming
This first step is best a
Interesting Preliminary Results On Headlines
Soon, I’ll do a large study on headlines using a list of profitable and unprofitable sites. However, I have been running some split tests and have seen some interesting results in the last week or so
Marketing Doesn t Have To Hurt
Copyright 2006 Robin Harris, DesignerLife
Marketing, that is the one thing that stands between many gifted people and entrepreneurial success. The question we will explore is why and wha
Do You Make This Marketing Mistake Harvard Business Review
In a recent piece in the Harvard Business Review, the authors remind us what a normal person wants when they buy something. And no, it is NOT the thing they buy.
Harvard marketing profes
Creating a Marketing Energy
I've spoken with quite a few people about their businesses and why they have ups and downs in their business cycles. We talked about why they never seem to have a consistent stream of clients (and in
7 Keys In Getting Your Prospects To Act
Today I would like to look at the matter of persuasion. How do you get your prospects to take action?
I remember as a door-to-door salesman, my instructor often said that you must unders
Innovation the 1 Skill for Success
Successful people come in a variety of shapes and sizes. Have you ever taken a good look your “business heroes?” They might look like they just stepped off the runway of a modeling agency, or they mi
Market With Phone Calls For Powerful Personal Results
Sometimes people forget that a phone call can be just as effective as the Internet or e-mail. There are a few simple guidelines that can make your phone call more productive.
Many people
How to Treat International Visitors at US Trade Shows
Visitors from abroad who attend trade shows here in the U.S. are usually higher level management and executives with a greater level of authority and responsibility for their company’s buying decisio
Myspace Marketing Tips For Your Business
MySpace is well-known for its huge online community and the way to do social networking, but it also can be a way to get your message out about your service or business if done in a non-pushy casual
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