Nowadays, commission for the affiliate is the most popular way to increase your sales through retailer channels. Every company rushes for it. We see it everywhere on Internet with extremely various rates. But does it really work out??
Clearly, with the commission, most affiliates have the strong motivation to boost selling our products on their sites. . They do not have to invest much money or worry about the customer support, book keeping or ecommerce research…. But only promoting and reselling the products. There, income floods in.
However, things begin to change.
The market becomes more and more saturated, commissions are everywhere but not much people believe in it. Moreover, bad examples of some dishonest companies seem to raise the doubts. How does our beloved affiliate react? Some just do their responsibility with not much care and some even ignore it…that is the worst nightmare the entrepreneurs have ever had. Do we have any chance to fix the problem? Many ways, but the easiest way is bonus.
This word may make you confused a little bit but indeed, it has a different meaning with commission. Bonus is an extra amount of money that an affiliate earns when it can meet the some specific conditions of the vendor, in many cases, not just by selling a lot of products. Perhaps, you may think bonus is completely like offering commission, using money, to push the affiliate work harder. It is half correct and half incorrect.
It’s correct because we can not deny the effect of money when it comes to the matter of profits. It’s for sure that everyone is willing to work harder in order to getting more money.
But why don’t we take it from another angle? The bonus can help to let our beloved affiliates know that we really care for them, we are always by their side, watch every step they make and stand there when they reach out for help. I believe that the feeling of being recognized for what you have achieved is even more important than anything else. Hence, the affiliates even put much more effort in their works and you, the company can not expect more than that. This is the main point making bonus really stands out from commission. Let’s see how a company runs its bonus offering successfully http://www.audio4fun.com/affiliate.htm .
But bonus also has some disadvantages, which make it quite complicated to apply. To have the right bonus policy, many factors have to be taken: how is the market conditions? Where does your company stand? What is the company policy? What is the most suitable bonus rate to give?….
In conclusion, both commission and bonus have their own pros and cons and the most thing that matters is how to make the right combination, at the right place and in the right time.
About the Author:
Shay Judie has involved in Audio4fun Marketing. For more information, please visit: http://www.audio4fun.com/
Content Provider: http://www.my-articles.com
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